Welcome to the New Premier Jewelers

Welcome to our new and improved website!

We have been making a lot of changes, both online and in the store.

We have updated our website to include our favorite Premier features, including a brand new blog section, some sweet social media links, and a monthly newsletter sign up.

Our blog will be full of of great stuff: check in frequently to find new features like diamond guides, fun anecdotes, jewelry tips and video stories about our customers.

And if you haven’t seen the store yet, come on over! We worked with talented local interior designer Milana Yatskevich, to create a wonderful store update with a contemporary feel; complete with a new lounge and TV area. And no, you don’t have to ask permission to sit in those swanky new seats: they’re just for you. Grab a free drink, sit down and relax.

One very special new feature we’re excited about are a set of new lightboxes. Featuring exclusive images of our gorgeous custom and estate jewelry by Dave Anderson Photography, we think it all really pops. Let us know what your favorite pics are.

The lightboxes would not have been possible without the fantastic work of Steve Taylor at Traditions Fine Framing. He did the impossible and we’re so grateful. We would also like to give a special thanks to the work of Todd Howland from LED Lighting Wholesale in Kalamazoo and Peter at 40 Visuals, who printed the beautiful finished photos. We love working with fellow local businesses and everything looks great! Thanks guys!

Check out the photos below and come on in and see for yourself!


If you have a story to share, or anything you would like to see us write about, please e-mail , our media manager, or give us a ring at 269-979-2431.


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